Cirrus Vodka is located in Scott’s Addition in Richmond. New investors came on board in 2017 to save the brand and had me create their website and manage their social media. You can visit the website here, and below are samples of the marketing and social media efforts over a 6 month contract. Demographic was a moving target. Brand was unknown and initial tactic was to use humor, lifestyle and artisan quality to reach a broad audience. In 2019, Cirrus changed management and re-branded.
